Jarcakes is the small business of a local baker that makes specialty cakes from scratch, packaged in small jars. Her primary sales are to special events (showers, birthdays, etc.) so we developed a system of labels that could be interchanged as well as personalized. Due to the high visibility of the top label, we paid particular attention to the headlines, playing up the playful wit that sets the jarcakes apart from other bakeries. In addition, we knocked out the type on the side label, so the filling between layers would be visible for each flavor.